AI keeps getting smarter.
Why does it still forget you?
Every AI tool I used made the same quiet deal with me: I explain myself, it helps, and then it forgets. The next day, I explain myself again. The models kept getting smarter. The working relationship kept starting from zero.
Think about what you keep repeating. How you build a financial model. What each folder means. How you write a subject line. Why growth rows stay blue and units belong in the header. None of this is in a manual. It is your way of working, learned through years of practice. Most AI tools lose it when the conversation ends.
We call this the amnesia problem: powerful tools that never build a lasting understanding of how you work.
There is a second problem. Your work happens in real apps: the workbook, the timeline, the messy desktop. A chatbot in a browser tab can discuss that work, but it is separated from the place where the work happens. You spend your time copying context back and forth.
Apprentice is our answer to both problems.
An apprentice, not an oracle
An apprentice shows up where the work is, learns how it is done, tries the next task, and keeps the correction. Their value is not that they know more than you. It is that they learn how you work.
That is the product. Apprentice lives on your Mac. Talk to it naturally and it works inside your apps. When you correct it, the correction becomes a rule you can read and edit. Show it a folder of finished work and it finds your conventions, linking each one to the source that supports it. It is useful on day one and more familiar with your standards over time.
What we believe
- Memory belongs to the user. Rules and memory stay on your Mac. They are readable, editable, and deletable. A product should earn your loyalty through value, not lock-in.
- Learning must be visible. If it learned something about you, you can open the file and read it. Nothing is learned behind your back.
- The assistant comes to the work. It belongs on the machine and inside the apps where the work actually happens.
- Your model relationship is yours. Apprentice thinks with your own Claude account. We add no margin, and your memory is never tied to our billing.
- Proof over spectacle. Show real tasks, state the boundaries clearly, and let useful work make the case.
- Ship in the open. Built by one founder who uses it for hours every day and ships the moment something works. If it breaks, you will hear it from us first.
Where this goes
A tool that keeps your corrections can build context a forgetful tool cannot. That is the bet. It is also why the memory stays on your Mac: if that context becomes valuable, it should belong to you.
Apprentice is available on Mac today. Windows is in development. The long-term goal is simple: an AI that knows how you work and can be useful wherever the work happens.
Akshit · building Apprentice in the open · hello@withapprentice.com